Every brand wants to come out as human to target its customers. Conveying emotions and invoking some, the brands of today want their customers to relate to them more and more...

Brand…branding…elements of branding? No, it’s not a tongue-twister, but confusing nonetheless? These string of similar-sounding words seem to share a relation not just because of their morphology but also because they are proven concepts in the marketing world...

Businesses come and go but brands last forever – a cliche and overused phrase? Yes, but it’s a tried-and-tested truth that some brands have existed forever while other brands were a mere flash in the pan...

From Nike’s iconic swoosh to Apple’s bitten apple, one glance at these logos and you don’t have to think twice about which brand they signify. That’s because these logos are unforgettable, unique, and timeless...