Our Blogs

Every brand wants to come out as human to target its customers. Conveying emotions and invoking some, the brands of today want their customers to relate to them more and more. To do this, they don’t shy away from displaying the characteristics that make them human. They understand the importance of having a brand identity,owning […]...

You’ve got a great idea to kickstart your business and a whole product range ready to hit the market. But what’s next? What do you do now to ensure that your products or services are on everybody’s mind and on everyone’s lips? How do you build up a brand that resonates with your audience, again […]...

You know what they say about first impressions; the same goes for blog titles as well. Before your readers can wander around in your content space, they have to first open the door, to which your headline is key. And when your blog appears in search engine pages, forwarded emails, or social media shares, it’s […]...

Businesses come and go but brands last forever – a cliche and overused phrase? Yes, but it’s a tried-and-tested truth that some brands have existed forever while other brands were a mere flash in the pan. While brands like Converse and Rolls-Royce have braved the sands of time, others like PanAmerica seem to vanish from […]...

From Nike’s iconic swoosh to Apple’s bitten apple, one glance at these logos and you don’t have to think twice about which brand they signify. That’s because these logos are unforgettable, unique, and timeless. For your brand to be easily recognizable, your logo needs to boast of the same qualities. It doesn’t matter if you […]...

Awards are always nice. Sometimes, they are better than usual. This was one of the sweetest that we’ve ever received though. As a digital and design studio that just stepped into the second year of its existence in its new avatar, we’re ecstatic to have received this honor, and this only makes us more inspired […]...

Step-by-Step Guide to Crafting a Winning Strategy...

Hashtags are all the hype right now. Whether it’s a digital marketer, social media expert, or a sporadic social media user, no one’s a stranger to hashtags. From promoting content to gaining traction, hashtags come in very handy when you hop on the social media bandwagon. It’s amazing how a symbol that got introduced just […]...

The face of marketing has transformed tremendously over the years. Handed-down marketing practices with a heavy reliance on individual creativity have transitioned to data-based marketing strategies with proven ways for sustained results. With all the developments we have made in science and technology in the past few decades, it’s no surprise that marketers are increasingly […]...

The world has gone social, and companies are engaging with their customers on the social platform as well. Defying age gaps and cultural barriers, social media is the bridge that is bringing people together. And it’s not only individuals who have answered the call to adopt social media as part of their lifestyle. Brands use […]...

Declared a pandemic by the WHO on March 11, the novel Coronavirus shook the entire world to its roots. Infecting lives and livelihoods and everything in between, the deadly virus brought forth an uncertainty that continues to plague us with no certain sight of end. As the death toll rises, economies all over the world […]...

As the global villain Covid-19 forced us into our home, the whole world came to a standstill, while the pandemic ran free. Challenging the present as few events have in the recent past, the deadly virus has propelled us to an uncertain future, and that’s, to put it mildly. Even after the vaccines finally come […]...

It’s an understatement to say that 2020 caught us at unawares. From the heart-wrenching Australian bushfires (which honestly seem like so far away now) to the life-stopping Covid-19 pandemic and destructive cyclones and blighting locust swarms in between, we can’t presume what all 2020 holds in store. Amidst all these calamities, most people are seeking […]...

Branding is a seemingly simple term that consists of a noun (brand) and a suffix (-ing). An obvious guess might be that it is something related to brand creation. Yet, this assumption is only partially correct. Branding isn’t only the construction of a brand that once completed, is job all done. Branding is the numerous […]...

In the wake of mass production during the late 19th Century, a British brewery planted the seed of modern logo designing. The Bass red triangle was a memorable milestone for modern logos – it set the ball rolling for a perpetual tryst between iconic brands and iconic logos. But it’s not that logos didn’t exist […]...

Brand identity and brand image are terms that are often used interchangeably because they sound the same. However, the reality is far from the truth. The fact is that brand image and brand identity are quite different concepts, so they need to be distinguished and understood clearly. Brand identity can be defined as the visible […]...

We’ve come a long way since the days when a brand was limited to a logo. Although perceived as the face of the company, the logo was limited to business cards, packaging, and office stationery. However, that’s all water under the bridge now as the brands of today are their logos, and a lot more. […]...

Growing up, you must’ve noticed that every high school has its own cliques that are well known in their playing field. With their unique blend of styles, interests, values and ways, these cliques were all about having an image that makes their own place in the high school hierarchy. To be on the top, they […]...

Remember the last time those shiny pair of Nikes in the window display caught your eye? Remember how you envisioned imaginary LED blinkers calling you out to step into the store? Remember those little cupids with harps beckoning you to buy them… maybe, that’s a little too far fetched but there’s no other explanation for […]...

Causing upheaval on a global scale, Coronavirus was declared a global pandemic by the WHO on 11th March 2020. Leaving at least 177 countries in a frenzy with no to-do manual, this pandemic is causing havoc in our lives and livelihoods. So, what does it mean for agency life? Amidst lockdowns and social distancing advisories, many digital […]...

With the outbreak of the novel Coronavirus, it seems that the life we once lived is on hold. Gone are the days when we used to rant about the traffic, stopped for water-cooler chitchats, and got hyped on the creative buzz that marks agency life. While social distancing and home quarantine have put a damper […]...

Meaning and Importance...

MEANING AND IMPORTANCE...

Similarities & Differences lorem ipsum...

An Ultimate Guide to Branding Elements...

...

...

In the ever-evolving world of marketing, creativity and strategy are key to success. The examples we've highlighted showcase the power of innovative thinking and effective execution....

A Deep Dive into the Stages of the Branding Process...

Elevate your startup with winning brand strategies. Discover steps to create unique branding strategies that stand out....

Want to boost your brand visibility? Explore 6 ways to increase online presence with SimplePlan Media. ...

Importance and Techniques...

Importance and Techniques...

Want to boost your brand visibility? Explore 6 ways to increase online presence with SimplePlan Media. ...

Elevate your startup with winning brand strategies. Discover steps to create unique branding strategies that stand out....

An Ultimate Guide to Branding Elements...

Similarities & Differences lorem ipsum...

MEANING AND IMPORTANCE...

Meaning and Importance...

With the outbreak of the novel Coronavirus, it seems that the life we once lived is on hold. Gone are the days when we used to rant about the traffic, stopped for water-cooler chitchats, and got hyped on the creative buzz that marks agency life. While social distancing and home quarantine have put a damper […]...

Remember the last time those shiny pair of Nikes in the window display caught your eye? Remember how you envisioned imaginary LED blinkers calling you out to step into the store? Remember those little cupids with harps beckoning you to buy them… maybe, that’s a little too far fetched but there’s no other explanation for […]...

Growing up, you must’ve noticed that every high school has its own cliques that are well known in their playing field. With their unique blend of styles, interests, values and ways, these cliques were all about having an image that makes their own place in the high school hierarchy. To be on the top, they […]...

We’ve come a long way since the days when a brand was limited to a logo. Although perceived as the face of the company, the logo was limited to business cards, packaging, and office stationery. However, that’s all water under the bridge now as the brands of today are their logos, and a lot more. […]...

Brand identity and brand image are terms that are often used interchangeably because they sound the same. However, the reality is far from the truth. The fact is that brand image and brand identity are quite different concepts, so they need to be distinguished and understood clearly. Brand identity can be defined as the visible […]...

In the wake of mass production during the late 19th Century, a British brewery planted the seed of modern logo designing. The Bass red triangle was a memorable milestone for modern logos – it set the ball rolling for a perpetual tryst between iconic brands and iconic logos. But it’s not that logos didn’t exist […]...

Branding is a seemingly simple term that consists of a noun (brand) and a suffix (-ing). An obvious guess might be that it is something related to brand creation. Yet, this assumption is only partially correct. Branding isn’t only the construction of a brand that once completed, is job all done. Branding is the numerous […]...

As the global villain Covid-19 forced us into our home, the whole world came to a standstill, while the pandemic ran free. Challenging the present as few events have in the recent past, the deadly virus has propelled us to an uncertain future, and that’s, to put it mildly. Even after the vaccines finally come […]...

Step-by-Step Guide to Crafting a Winning Strategy...

Businesses come and go but brands last forever – a cliche and overused phrase? Yes, but it’s a tried-and-tested truth that some brands have existed forever while other brands were a mere flash in the pan. While brands like Converse and Rolls-Royce have braved the sands of time, others like PanAmerica seem to vanish from […]...

You’ve got a great idea to kickstart your business and a whole product range ready to hit the market. But what’s next? What do you do now to ensure that your products or services are on everybody’s mind and on everyone’s lips? How do you build up a brand that resonates with your audience, again […]...

Every brand wants to come out as human to target its customers. Conveying emotions and invoking some, the brands of today want their customers to relate to them more and more. To do this, they don’t shy away from displaying the characteristics that make them human. They understand the importance of having a brand identity,owning […]...

Awards are always nice. Sometimes, they are better than usual. This was one of the sweetest that we’ve ever received though. As a digital and design studio that just stepped into the second year of its existence in its new avatar, we’re ecstatic to have received this honor, and this only makes us more inspired […]...

From Nike’s iconic swoosh to Apple’s bitten apple, one glance at these logos and you don’t have to think twice about which brand they signify. That’s because these logos are unforgettable, unique, and timeless. For your brand to be easily recognizable, your logo needs to boast of the same qualities. It doesn’t matter if you […]...

Importance and Techniques...

In the ever-evolving world of marketing, creativity and strategy are key to success. The examples we've highlighted showcase the power of innovative thinking and effective execution....

Similarities & Differences lorem ipsum...

Causing upheaval on a global scale, Coronavirus was declared a global pandemic by the WHO on 11th March 2020. Leaving at least 177 countries in a frenzy with no to-do manual, this pandemic is causing havoc in our lives and livelihoods. So, what does it mean for agency life? Amidst lockdowns and social distancing advisories, many digital […]...

It’s an understatement to say that 2020 caught us at unawares. From the heart-wrenching Australian bushfires (which honestly seem like so far away now) to the life-stopping Covid-19 pandemic and destructive cyclones and blighting locust swarms in between, we can’t presume what all 2020 holds in store. Amidst all these calamities, most people are seeking […]...

Declared a pandemic by the WHO on March 11, the novel Coronavirus shook the entire world to its roots. Infecting lives and livelihoods and everything in between, the deadly virus brought forth an uncertainty that continues to plague us with no certain sight of end. As the death toll rises, economies all over the world […]...

The world has gone social, and companies are engaging with their customers on the social platform as well. Defying age gaps and cultural barriers, social media is the bridge that is bringing people together. And it’s not only individuals who have answered the call to adopt social media as part of their lifestyle. Brands use […]...

The face of marketing has transformed tremendously over the years. Handed-down marketing practices with a heavy reliance on individual creativity have transitioned to data-based marketing strategies with proven ways for sustained results. With all the developments we have made in science and technology in the past few decades, it’s no surprise that marketers are increasingly […]...

Hashtags are all the hype right now. Whether it’s a digital marketer, social media expert, or a sporadic social media user, no one’s a stranger to hashtags. From promoting content to gaining traction, hashtags come in very handy when you hop on the social media bandwagon. It’s amazing how a symbol that got introduced just […]...

You know what they say about first impressions; the same goes for blog titles as well. Before your readers can wander around in your content space, they have to first open the door, to which your headline is key. And when your blog appears in search engine pages, forwarded emails, or social media shares, it’s […]...