SRM
SRM is a volunteer-led organization that encourages and inspires people toward the journey inward. Under the guidance of Sri Guru, the organization endeavours to come together as a platform to help others discover the true path to self-actualization.
BRANDING & IDENTITY
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WEBSITES & APPS
SRM’s branding highlights its tenet of achieving happiness - eternal and infinite. With a simple yet sophisticated approach, it exemplifies discipline, rationality, and enlightenment—the brand's core values.
SRM's YouTube channel is one of their primary avenues for engaging with users, dedicated to educational content.
SRM is dedicated to offering innovative perspectives to help individuals find solutions to challenges.
SRM's inviting yet simple branding encapsulates its values of enlightenment, rationality, and discipline.
Seek. Experience. Return. SRM encourages people to look within and discover their higher selves.
SRM's website embodies a sleek UI/UX design, ensuring a seamless experience.
The stationary is branded with SRM's icon - the 'dot' that also form's a clean pattern at the bottom.
The predominant color scheme features 'Yogic Purple' complemented by accents of 'Brushed Gold'.
"WOW what a great experience from beginning till the end."
SRM
To complement the earthy tones of the primary colors, Sacred Red and Rosewood accents are incorporated.
The dynamic logo has 3 scale-versions, ensuring its suitability for various applications.
SRM's rebranding helps the brand stand out without overpowering its offerings - enabling them to stay true to their mission.