We’ve come a long way since the days when a brand was limited to a logo. Although perceived as the face of the company, the logo was limited to business cards, packaging, and office stationery. However, that’s all water under the bridge now as the brands of today are their logos, and a lot more. Now, brands are much more than what you see. As branding expert Marty Neumeire defines, “A brand is a person’s gut feeling about a product, service or organization”. With brands becoming more human-centric day by day, they show emotions, evoke feelings, have a personality, and portray an identity. So what in tarnation is brand identity? Brands have now ceased to simply be a graphic mark stamp on your office paraphernalia that people become oblivious to - they have now amassed tribes of followers that are dedicated to them and identify with them. If you want...