Every brand wants to come out as human to target its customers. Conveying emotions and invoking some, the brands of today want their customers to relate to them more and more. To do this, they don’t shy away from displaying the characteristics that make them human. They understand the importance of having a brand identity,owning a distinct personality, purpose, and value, to connect better and deeper with their customers. One such maneuver they apply to effectively express themselves is by donning a unique voice. And where there’s a voice, there’s always a tone. But that tone is context-subjected. For instance, you won’t expect a doctor to be bubbling with enthusiasm when giving good news or pining in melancholy when breaking bad news. Similarly, when you voice out your message across various platforms and for multiple contexts, you need to adopt an authentic, approachable, attractive tone that suits the time and...